What Is AdWords….
AdWords is the premier advertising system run by one of the world’s largest websites, Google™. A major source of revenue for the company, AdWords allows advertisers to offer links to their own sites. Using related keyword searches, simple site descriptions, and a specialized section of page space on Google™ sites, AdWords is meant to increase website traffic for business owners all while simultaneously making money for the parent company.
AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in our growing ad network, including AOL, EarthLink, HowStuffWorks, & Blogger. With more than 200 million searches on Google each day and even more searches and page views on our ad network, your Google AdWords ads reach a vast audience.
When you create a Google AdWords ad, you choose keywords for which your ad will appear and specify the maximum amount you’re willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, the AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad’s position on the results page.